63040: Template submission failure

There was a failure when attempting to submit a template to WhatsApp. For the most updated guidelines, please view WhatsApp's documentation: https://developers.facebook.com/docs/whatsapp/message-templates/guidelines.

• Template purpose is not clear, concise, or well-written. For example, "Hi, {{1 2 Thank you.}}" is vague and not clear how it would be used or what the placeholder values represent.
• Template placeholders are not sequential in order. For example, "{{1 and 2 and 4 }}" are included but the placeholder {{3}} does not exist in the template.
• Template placeholders cannot be right next to each other like "{}{{1 2{}}}".
• Template content is identical to the content of another existing template.
• Template body cannot start or end with a placeholder.
• Template body cannot have the \n newline character.
• Template footer cannot have emojis or the \n newline character.
• Templates with Text headers cannot have emojis, asterisks, formatting markup, or the \n newline character.
• Templates with Media headers (video, image, document) must include a sample with their submission.
• Template is abusive or threatening in nature, such as containing content threatening to take legal action against a user.

For the most updated guidelines, please view WhatsApp's documentation: https://developers.facebook.com/docs/whatsapp/message-templates/guidelines.

• Submit a new template that doesn't violate the above causes. We also recommend the follow best practices when creating templates:

  • Templates should be as short as possible to get the necessary information across.
  • Templates must not have any grammatical or spelling mistakes.
  • Templates that include major spelling or grammatical mistakes are likely to be rejected. Templates with minor punctuation errors or grammatical inconsistencies may be approved, but should be avoided.
  • When submitting your Template in Console, ensure you select the appropriate message type and language.
  • Get feedback from your teammates or coworkers to ensure the template you've written is clear and free of errors.
  • Think about a template message as a conversation starter, with the goal to convert this into a 2-way message by having the user reply. The two-way use case will keep your spend lower, as WhatsApp does not charge the Template message fee for two-way messages.
  • Make sure your customers understand why they received your message – you can remind them of the reason why they originally gave you permission to send them messages.
  • Avoid sending surveys or using the word "survey". Instead, you may ask the customer for their feedback.